Game-Changing Social Media Moves For Your Brand

The world of social media marketing is always evolving! As platforms regularly change their algorithms, trends emerge and audiences get smarter, it’s essential to keep your strategy fresh and innovative.

This, however, doesn’t mean that you need to jump on every popular trend that arises. Rather, it’s about refining your approach, experimenting with new content creation techniques and making stronger connections with your audience.

Here are some quick, game-changing social media moves you can make today to elevate your digital strategy…

📲 Optimise your Content for Mobile

Given that most social media scrolling now happens on smartphones, optimising your content for mobile screens is a must. From image sizes to video formats, every detail impacts user experience and engagement.

To ensure your audience has a smooth viewing experience, preview your posts and landing pages on mobile before going live. Ensure your visuals are clear, in the correct dimensions and easily readable on smaller screens. Also, make sure your call-to-actions are easy to click and navigate. In doing so, you'll not only boost engagement, but also appear more professional.

Click here to discover the latest social media dimensions for platforms.

🎬 Harness the Power of Video Content

Video is at the heart of social media right now. Whether you’re creating short-form content, such as Reels, TikToks and Shorts, or longer-form content, such as YouTube videos, video continues to drive engagement across platforms. It's personal, engaging and digestible, making it perfect for connecting with your audience!

Behind-the-scenes content, product demonstrations, customer testimonials, or fun, educational videos are a great place to start. The goal is to showcase your brand’s personality, build trust and keep your audience coming back for more.

OCOCO Top Tip: For a comprehensive guide on creating impactful video content, check out the Video First Strategy module in The OCOCADEMY Foundation Course. It’s loaded with expert tips, from filming techniques to editing hacks.

🫶 Engage With User-Generated Content (UGC)

Your customers don’t just want to buy from you, they want to connect with your brand. Therefore, a community-driven approach can transform passive followers into loyal brand advocates, leading to long-term success.

Make sure you engage with your audience by responding to comments, starting conversations, and sharing user-generated content.

User-generated content acts as social proof that your product or service is worth trying. When customers share their experiences with your brand, you get free, authentic content that strengthens your credibility and builds trust with potential customers. Just remember to stay true to your brand voice and only share content that’s rooted in positivity and authenticity.

OCOCO Top Tip: Encourage your followers to share photos, reviews and stories by creating branded hashtags or hosting contests.

Ultimately, by reposting and engaging with user-generated content, you will add authenticity to your brand and foster deeper connections with your audience.

💡 Don't be scared to Experiment with New Platforms and Features

When it comes to planning your digital strategy, it's easy to get comfortable and stick to what you know. While staying on top of your analytics and continuing with what’s working is essential, it’s equally important to keep an eye out for new opportunities.

For instance, emerging platforms like Bluesky and Threads are gaining traction and could be great places to connect with new audiences. Don’t forget to also explore new features on existing platforms, whether it's new e-commerce tools or ad targeting options. Experimenting with these fresh tools can keep your strategy dynamic and help you stay ahead of the curve.

Also, don’t hesitate to step out of your comfort zone by trying new content formats like live streams, polls, or interactive Stories. You might find a content style that resonates more with your audience than what you’re currently doing. Just remember to keep tracking performance and analysing your results.

The key is to mix things up and stay agile!

OCOCO TOP Tip: Stay updated on the latest platform trends, features and announcements by regularly checking their newsrooms and blogs. Some great sources include: Meta Newsroom, The TikTok for Business Blog, Pinterest Newsroom, and LinkedIn News.

📈 Invest in Paid Social Ads

When executed with precision, paid social ads have the power to deliver huge results, driving leads, boosting conversions and generating valuable enquiries. The key to success lies in targeting your audience with a clear focus.

Leverage advanced targeting options like demographics, interests, and behaviours to refine your campaigns. Personalised, highly-targeted ads don’t just reach the right people, they engage them in ways that maximise ROI and elevate your brand’s impact.

At OCOCO Media, we specialise in creating campaigns that deliver the right message, at the right time, to the right audience, transforming your social media campaigns into measurable success. Contact us today for a free consultation and let’s make 2026 your most profitable year yet!