Choosing Your Platform Mix with OCOCADEMY

We know running a business keeps you busy. That’s why it’s so important to choose the social media platforms that truly work for your brand. The right mix will save you time and help you reach the people you want to connect with. 

Choosing Your Platform Mix is a key module from OCOCADEMY that will assist with making the right decision for your brand. Take a look at our overview of some of the top platforms out there: 

Marketing with Meta

Facebook boasts over 2.8 billion active users.

• Create eye-catching visuals and compelling copy to capture attention and spark interaction.

• Post consistently and monitor engagement metrics, such as likes, comments, and shares.

• A range of advertising options to help businesses reach a wider audience and achieve specific marketing objectives.

• Facebook Ads allows businesses to reach users based on demographics, interests, and online behaviour.

• Monitor key performance indicators, such as click-through rates and conversions.

  
  

Instagram offers a unique visual experience that allows businesses to showcase products or services in a creative and engaging way.

Your Instagram profile should accurately represent your brand identity and appeal to your target audience:

• Choose a profile picture that is recognisable.

• Write a bio that clearly describes your business.

• Use relevant keywords to optimise your profile for search.

• Maintain a consistent aesthetic by using a cohesive colour scheme and style. Visual content is at the core of Instagram, so it's important to post eye-catching photos and videos that tell a story and evoke emotion.

• Use captions that provide context, spark conversations, and encourage engagement

• Incorporate user-generated content, behind-the-scenes glimpses, and interactive features.

• Maintain a consistent posting schedule.

B2B Social Media

As the largest professional networking site, LinkedIn offers unique opportunities for businesses to market their products and services to a targeted audience.

• Regularly publish high-quality content that educates, inspires, or entertains your audience.

• Share thought leadership articles, industry insights, or success stories.

• Engage with your network by commenting on other people's posts, joining relevant groups, and participating in discussions that can help you establish yourself as a trusted authority in your field.

Getting Started with TikTok 

TikTok presents a unique opportunity for businesses to reach a wide audience in a creative and engaging way.

• Create videos that feel organic and authentic. Leverage user-generated content by encouraging your audience to participate in challenges or create their own content related to your brand.

• Stay up-to-date with the latest trends and challenges on the platform. Collaborating with TikTok influencers can also help you reach a larger audience and increase brand awareness.

Valuing Other Platforms

• Brands can leverage Threads to connect with their audience in a more authentic way by sharing behind-the-scenes content, exclusive offers, and personalised messages.

• On Bluesky, brands can focus on building genuine relationships with users through transparency, engagement, and valuable content.

• To effectively market on Pinterest, businesses should create visually appealing and informative content that resonates with the platform's creative and inspirational nature.

• X offers a wide range of tools and ad formats that allow businesses to create targeted and engaging campaigns.

• Businesses can use X Ads Manager to create custom audiences based on demographics, interests, and behaviours.

• X Insights that provide valuable data and analytics to measure the performance of your marketing campaigns.

Want to learn more about social media strategy?

Now you can advance your skills and get certified all in the same place thanks to the newly launched OCOCADEMY Foundation training course. Our training programme equips you with all of the skills and confidence you need to drive real results from your digital marketing. Progress at your own pace and benefit from expert advice. Our team will be with you every step of the way on your social media learning journey. 

Enrol in the OCOCADEMY Foundation course today… Available at a special launch price of only £99 +VAT.