A Video First Strategy with OCOCADEMY
- OCOCO Media
- Jul 23
- 2 min read
Video is one of the most popular and engaging forms of online content, making it a powerful tool for businesses and individuals to connect with their audience. Whether you’re looking to boost your brand presence, showcase your products or share your expertise, mastering the art of creating compelling videos is essential in today’s digital landscape. Take a look at these top tips from OCOCADEMY for establishing a video first strategy...
Getting Started with Video on Social Media
Different social media platforms have varying video length limits, aspect ratios, and audience demographics. Tailoring your video content to suit the preferences and behaviours of your target audience is key to maximising engagement and reach.
A Filming Masterclass
A strong video content strategy will help you achieve your goals. Before you begin filming, there are many factors to consider.
Best practice for filming content for social media -
Lighting (use natural light where possible)
Framing (make sure the subject is centred)
Sound (concentrate on quality)
Keep your videos short and to the point
Ensure that your videos are optimised for mobile viewing
Add a call to action at the end of your videos
Editing Video for Social Media
Video editing is a crucial skill in today’s digital world. Editing can be the difference that makes your video look the final product, allowing you to trim clips, add music and text, and apply filters. There are lots of different tools to enhance your videos, both free and paid.
Familiarise yourself with the interface and features of your chosen editing software
Keep your videos concise and engaging by trimming any unnecessary footage and ensuring smooth transitions between scenes
Adjust the volume levels, add background music, and incorporate sound effects
Colour correction and visual enhancements can create a more visually appealing and cohesive look
Captions for accessibility
LIVE VIdEO
Creating live video on social media can be a powerful tool for engaging with your audience in real-time. It’s important to follow some guidelines to achieve the most from your content:
Include key points, call-to-actions, and interactive elements to keep viewers engaged throughout the broadcast.
Promote your live video in advance to generate excitement and increase attendance. Share the time and date of the live video across all your channels to maximise visibility.
Be authentic and interactive during your live video to create a genuine connection with your audience.
Want to learn more about social media strategy?
Now you can advance your skills and get certified all in the same place thanks to the newly launched OCOCADEMY Foundation training course. Our training programme equips you with all of the skills and confidence you need to drive real results from your digital marketing. Progress at your own pace and benefit from expert advice. Our team will be with you every step of the way on your social media learning journey.
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