Understanding Social Media Strategy with OCOCADEMY

A well-defined social media strategy can help you to stay focused, engage with your audience effectively, and ultimately drive results. 

Setting Goals

You should set goals for your business to provide a clear roadmap for your social media strategy and help you to track progress towards your objectives. The SMART criteria is a useful tool for establishing goals. 

• Specific goals are concrete and tangible.

• Measurable goals will allow you to analyse success objectively. 

• Achievable goals should be possible with the available resources.

• Relevant goals meaningfully contribute towards the larger objectives. 

• Timely goals have a deadline. 

Identifying Target Audiences and Platforms 

A key part of your strategy should also be identifying your target audience. This will help you tailor your content to meet their needs and interests. Conduct research on demographics, interests and behaviours of your potential customers. 

Different social media platforms cater to different demographics and interests so it’s important to choose the ones that align with your audience. 

Organic vs. Paid 

A successful social media strategy often involves a balance of both paid and organic content to maximise reach and engagement with the target audience. 

Organic content is the content that is published without any monetary investment, relying solely on engagement and shares from the existing audience. The content plays a crucial role in building an engaged community on social media and it can yield signifiant results in terms of brand loyalty, customer retention, and organic growth. 

Paid content refers to posts or advertisements that are sponsored and require a budget to reach a larger audience. This can provide your business with the opportunity to reach a specific target audience based on demographics, interests, and behaviours. This targeted approach can result in higher visibility and engagement. 

Want to learn more about social media strategy?

Now you can advance your skills and get certified all in the same place thanks to the newly launched OCOCADEMY Foundation training course. Our training programme equips you with all of the skills and confidence you need to drive real results from your digital marketing. Progress at your own pace and benefit from expert advice. Our team will be with you every step of the way on your social media learning journey. 

Enrol in the OCOCADEMY Foundation course today… Available at a special launch price of only £99 +VAT.