Trick or Treat? Terrifyingly Good Marketing Tips

Happy Halloween from the OCOCO Media team.... 👻 🦇 🎃 🕸️

It's spooky season, and there's nothing scarier than marketing gone wrong! Here's how to avoid the biggest social media tricks, and how to take your timeline to the next level with some top strategic treats instead...

☠️ Trick - Haunted timelines... Sometimes your social media schedule is busier than a rush-hour ghost train, sometimes it's totally abandoned. Not great for nurturing your social audiences, and even worse for your overall visibility on most of the biggest networks.

🍬 Treat - Create your content calendar! Consistency is key, so set a defined target number of posts for each of the networks that you're active on. Working to a content calendar will help you incorporate seasonal trends and key dates, maximising your online opportunity all year round.

☠️ Trick - Creepy and confusing copy... Never assume audience knowledge when sharing content for socials. Your channels are growing all the time, and being actively discovered every day, so while each post should continue a user's journey with your brand, be aware that they could be joining at any chapter of your business story.

🍬 Treat - Keep it clear! Make each post fully accessible to a new follower. Look to solve all mysteries before you post, so if it's not clear when an event is or was, who a person in your content is, or which exact product or service you're referring to, work on your copy to maximise your rapport. 52% of online discovery happens in social media timelines, and with a little effort, you can make real, immediate connections.

☠️ Trick - Posting and ghosting... We've all been there, you've reached out and interacted with a brand's social media post only to be met with an eerie silence! Life gets busy, but it's important to avoid posting highly engaging content at times when you're not going to be able to respond in real time.

🍬 Treat - Notifications on! Whether it's your best customer, your worst customer, or your dream customer, responding to social media enquiries and engagement is important on a service experience level, and it'll give you a boost in the algorithms too. It's a win all round for your brand and your digital presence, so make sure you're actively listening - and responding - online.

And there you have it... A little marketing sorcery for truly magical results!

If you're looking for dreadfully good social media support, we're here to help at OCOCO Media. No tricks, all treats, book a complementary consultation today! 🍬