Three Tips to Boost Your Social Media Strategy In Q3

As we jump straight into Q3, now is the optimal time to refine your social media strategy and ensure that you're making the most of all digital marketing efforts. Adapting your strategy now can help to increase brand awareness, scale up reach and engagement, and drive more sales for your business. Take a look at our top three tips for upgrading your social media presence this quarter. 

Assess Your Platform Strategy 

Is your current platform mix helping you to reach your target audience? You may be active on just one network or it could be multiple, but it’s important to regularly assess whether your current choices are delivering success for your brand. Q3 is the perfect time to analyse where you are targeting your customers. Look into new networks that you’re not currently active on but also decide whether you need to readjust your posting schedule. For example if your customers are most active on Instagram or TikTok it may be worth allocating more resources there and reducing output on other networks. Remember you can always alter your plan again in the future. 

Update Profiles 

The start of a quarter is the perfect time to audit your social media profiles and make any necessary changes. Ensure that your profile photo is a current representation of your business and check that all links are still working or swap them out for the latest promotion/landing page. Update your bio with relevant keywords and a clear call-to-action. Also use this time to ensure that your personal LinkedIn profile is up to date, with a current profile photo, job title and employment history. If you have any outstanding connection requests now is a great time to take a look and update. 

Make Your Videos Even Shorter

It’s likely that video has been a key part of your social media strategy for some time and short-form video has become a great way to increase reach and engagement with your audience. With Meta recently advising that “six seconds is the new sixty”, reinforcing that every second of attention must be earned. With this in mind, now is a great time to adapt your video strategy. Try to keep all videos below 60 seconds but experiment with even shorter form video and include some that achieve that six second goal. Six seconds isn’t a long time but it should be enough to get your message across and include a call-to-action. Remember this will help you to achieve a wider reach and more views - you can always include more detail in the post copy.

Ready to Achieve More with Your SOCIAL MEDIA?

Discover how to make the most of your social media strategy in Q3 and beyond. The OCOCO Media team are experts in creating high-impact social media marketing campaigns. Contact us today to book your complimentary consultation and discover how we can help you achieve long-term results.