Creating Engaging Content With OCOCADEMY
- OCOCO Media
- Jun 30
- 2 min read
Whether you want your brand’s social media strategy to increase engagement, build a community or secure sales, creating engaging content is an essential skill. This will help you to build brand awareness, develop meaningful connections with your audience and drive actions, such as website traffic or sales. Take a look at some of the tips featured on the OCOCADEMY Foundation training course for creating engaging content…
Types of Content for Social Media
There are several types of content that can be used on social media platforms, each serving a different purpose and catering to different audience preferences.
Your content should aim to cover various categories, including:
Aspirational
Educational
Community
Promotional
Common types of social media posts for you to experiment with, include:
Images
Videos
Infographics
User-generated content
Blog posts
Polls
Developing a Content Calendar
A content calendar lays out a schedule of what content will be posted on social media platforms and when.
Decide how often you want to post content. Be realistic about your time commitments but also remember that to achieve strong visibility and engagement, you need to be regularly and consistently posting.
Meta provides its own scheduling service, but you can also use external scheduling platforms such as Socialpilot or Hootsuite. Spreadsheets can also help you to keep track of your post schedule offline.
Tools for creating visual content
There are many free and subscription tools that you can use to create visual engaging content for your brand. Take a look at some of our favourites...
Want to learn more about social media strategy?
Now you can advance your skills and get certified all in the same place thanks to the newly launched OCOCADEMY Foundation training course. Our training programme equips you with all of the skills and confidence you need to drive real results from your digital marketing. Progress at your own pace and benefit from expert advice. Our team will be with you every step of the way on your social media learning journey.
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