Social media has emerged as an entertaining, educational showroom for the automotive industry, enabling businesses to reach new audiences and deliver customer service in more dynamic ways. That’s why it should be working for your business! As marketing experts, each member of the OCOCO Media team has shared their top tip for driving automotive sales on social media…
Jake's Tip - Keep it simple! 🎨
When it comes to designing effective graphics for social media, always bear in mind that audiences typically consume them on mobile devices. That means you’re up against smaller screens, divided attention and narrow windows to grab attention – the average Facebook user scrolls at a speed of 1.7 seconds, for example, and that really isn’t long to pull them into a post before they’re onto the next one.
With all of this in mind, focus on developing a glossy graphic that communicates one message clearly – with an easy-to-follow call to action.
Keep it simple and human – an image of a car with a member of your sales team is a winning combination.
Nicholle’s Tip — Don’t forget to humanise your brand! 👋
Humanising your brand is a great strategy for increasing engagement and brand loyalty! In the same way that it’s important to build rapport with customers in person, adding a personal touch to your socials is imperative for connecting with your audience and standing out from the crowd online.
One of the most effective ways to do this is by giving your audience an inside look at the people at the very heart of your business. Running a ‘Meet the Team’ series, celebrating staff achievements, sharing customer testimonials or even discussing your history will enable customers to build trust and a strong connection with your brand.
When creating sales-focused content, ensure that there is a human element to your posts whenever possible! For example, if you are promoting a featured car, new service or an exclusive offer, you could include a member of your team in the video or photo. Just remember to use an approachable tone that reflects the personality of your business!
Laura’s Tip — Showcase Your Stock! 🚙
Use your social media strategy to promote the range of vehicles you have available. As well as creating used car content, you can highlight new models already present in the showroom. Create your own images and videos to post alongside your sales messages.
You should also utilise manufacturer content when appropriate. Manufacturers will produce glossy images and videos that they may upload to portals as well as share on their own social media channels. Your audience may recognise this content from national campaigns and this familiarity will help them along their buying journey.
By incorporating a mix of manufacturer-produced and showroom-focused content, potential customers will see your dealership as well-established, as well as approachable and achievable.
Natalie’s Tip – Reach more people with the right message at the right time! 📣
Social networks are powerful. They track a huge amount of user data – and this can be leveraged to create highly effective ad campaigns that target those who are active in the market for your vehicles (or competitor models) in your areas.
A cohesive paid social strategy, running alongside exceptional organic content that builds community, is vital if you’d like to maximise your social media marketing selling opportunities.
Ensuring you’ve got a strong targeting plan in place across retail sales, aftersales, fleet, Motability (and more as required) will ensure you’re using social to reach real potential customers, in real time, beyond your existing audiences.
Want to rev up your social media strategy?
The OCOCO Team are here to help! Contact us today to book your complimentary consultation. Plus, for specific tips on creating short-form video, check out our Winning Formula For Used Car Videos blog.
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