Summer is finally here! Get the sunscreen out, run to the beach and most importantly load up your social media platforms. With so many national and international events, the summer of ’24 is set to be the best one yet! From sporting events, to festivals and concerts, make sure your brand doesn’t miss out on these vital social media opportunities. You don’t need to highlight all of these occasions, but pick out the ones most relevant to your brand, colleagues and customers!
UEFA EURO 2024
14 June 2024 – 14 July 2024
The build up is already beginning and the EUROs will inevitably be one of the biggest talking points of the summer. If you’re feeling patriotic and want to support your country, research the match days and post encouraging posts with stock imagery.
Hashtags: #EURO2024 #EURO #UEFA #Football #Championship #ThreeLions – For each game there will be a custom hashtag, these usually follow the same pattern. E.g. for the Denmark V England match the hashtag will be #DENENG
Emojis: ⚽🏆👏🎉🥅
Glastonbury
26 June 2024 – 30 June 2024
Don’t miss out on one of the biggest events of the summer. Whether you’re attending or not, it’s the perfect opportunity to incorporate some festival vibes into your brand’s marketing.
Emojis: 🎤💃🕺🎵🎪
Wimbledon
1 July 2024 – 14 July 2024
One of the biggest sporting events of the year in the UK, Wimbledon is sure to be a huge talking point online. Get your business in the tennis spirit by dressing up the office or hosting a tennis competition of your own.
Hashtags: #Wimbledon #Tennis #GrandSlam
Emojis: 🎾🏆👏🍓🤩
British Grand Prix
5 July 2024 – 7 July 2024
The most exciting date of the F1 calendar for British racing fans. With a flux of famous faces likely to be attending, it’s a great opportunity for your brand to get involved. Set up some decorations, build a toy kart and get supporting on social media.
Emojis: 🏁🏎️🏆🤩⚡
2024 Paris Olympics
26 July 2024 – 11 August 2024
The Olympics produces an incredible amount of sporting content for the summer and loads of activities to get involved in. Set up your own Olympics, prepare some medals and share the ceremonies on social media.
Hashtags: #Paris2024 #Olympics2024 #Olympics #Paris #Athletics #Athletes
Emojis: 🏊🏃🚲👏🥇
Other events that may be relevant to your brand:
T20 World Cup
1 June 2024 – 29 June 2024
Emojis: 🏏🏆🤩
Eras Tour
7 June 2024 – 20 August 2024
Hashtags: #ErasTour #TaylorSwift #Concert
Emojis: 😻🎤✨
Trooping the Colour
15 June 2024
Hashtags: #TroopingTheColour
Emojis: 🫡💂🇬🇧
London Pride
29 June 2024
Hashtags: #PrideInLondon #HappyPride #Pride
Emojis: 🌈🥳💙
Isle of Wight Festival
20 June 2024 – 23 June 2024
Emojis: 🎤🎵🕺
Our guide is pretty comprehensive, but we're sure there'll be plenty of other occasions in your diary. For any events that are super relevant to your brand, whether that be local or national, make the most of them on social media. Find the appropriate hashtags and tags and focus on creating quality content that helps your brand and the causes you want to support.
Comentarios