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  • Writer's pictureOCOCO Media

Your 2024 Summer Guide To Social Media

Summer is finally here! Get the sunscreen out, run to the beach and most importantly load up your social media platforms. With so many national and international events, the summer of ’24 is set to be the best one yet! From sporting events, to festivals and concerts, make sure your brand doesn’t miss out on these vital social media opportunities. You don’t need to highlight all of these occasions, but pick out the ones most relevant to your brand, colleagues and customers!


Lower half of body, kicking football on grass pitch


14 June 2024 – 14 July 2024

The build up is already beginning and the EUROs will inevitably be one of the biggest talking points of the summer. If you’re feeling patriotic and want to support your country, research the match days and post encouraging posts with stock imagery.

Hashtags: #EURO2024 #EURO #UEFA #Football #Championship #ThreeLions – For each game there will be a custom hashtag, these usually follow the same pattern. E.g. for the Denmark V England match the hashtag will be #DENENG

Emojis: ⚽🏆👏🎉🥅



Glastonbury festival set up with tent and stage

26 June 2024 – 30 June 2024

Don’t miss out on one of the biggest events of the summer. Whether you’re attending or not, it’s the perfect opportunity to incorporate some festival vibes into your brand’s marketing.

Emojis: 🎤💃🕺🎵🎪


Wimbledon grass court with players and crowd


1 July 2024 – 14 July 2024

One of the biggest sporting events of the year in the UK, Wimbledon is sure to be a huge talking point online. Get your business in the tennis spirit by dressing up the office or hosting a tennis competition of your own.

Emojis: 🎾🏆👏🍓🤩


British Grand Prix

Mercedes F1 car racing

5 July 2024 – 7 July 2024

The most exciting date of the F1 calendar for British racing fans. With a flux of famous faces likely to be attending, it’s a great opportunity for your brand to get involved. Set up some decorations, build a toy kart and get supporting on social media.

Emojis: 🏁🏎️🏆🤩⚡


Olympic rings statue in front of sea and sky

2024 Paris Olympics

26 July 2024 – 11 August 2024

The Olympics produces an incredible amount of sporting content for the summer and loads of activities to get involved in. Set up your own Olympics, prepare some medals and share the ceremonies on social media.

Emojis: 🏊🏃🚲👏🥇



Other events that may be relevant to your brand:

T20 World Cup

Crowd at a concert with fluorescent lighting

1 June 2024 – 29 June 2024

Emojis: 🏏🏆🤩


Eras Tour

7 June 2024 – 20 August 2024

Emojis: 😻🎤✨


Trooping the Colour

15 June 2024

Emojis: 🫡💂🇬🇧


London Pride

29 June 2024

Emojis: 🌈🥳💙


Isle of Wight Festival

20 June 2024 – 23 June 2024

Emojis: 🎤🎵🕺


Our guide is pretty comprehensive, but we're sure there'll be plenty of other occasions in your diary. For any events that are super relevant to your brand, whether that be local or national, make the most of them on social media. Find the appropriate hashtags and tags and focus on creating quality content that helps your brand and the causes you want to support.


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