This International Women’s Day we’re highlighting the resources and inspiring people that help to drive gender parity. This year’s theme is “Inspire Inclusion”, as we are encouraged to celebrate a world where difference is valued and celebrated.
Resources for women in business:
The key to getting started is looking in the right places. These resources are great for finding essential pieces of advice, particularly focused towards women in business.
This insightful podcast from money expert Tori Dunlap is a helpful resource for guiding you through making financial decisions for you and your business. With over 100 episodes, Tori covers everything from loans to retirement.
Discover all the business grants and loans that could be available to you as a female entrepreneur.
This network is helping to drive work into the hands of women business owners by enabling them to compete in the global marketplace.
Some of the best IWD ads from the past:
Over recent years, brands have gone big for International Women's Day. Those with the most successful ads, have purpose and identifiable intentions. Here's some of our favourites...
Barbie
In 2023, Mattel, Inc. celebrated International Women’s Day by honouring women worldwide who are leaders in STEM with one-of-a-kind role model Barbie dolls made in their likeness.
Nike
Back in 2020, Nike highlighted International Women’s Day with one of their traditionally high quality promos. One Day We Won’t Need This Day celebrated the women who have moved sport forward and sent a message in hopes that one day, every day will be a day we’re women feel equal.
Ford
This clever ad from Ford flips the script with the “Ford Explorer Men’s Only Edition”. The ad promotes a completely reimagined vehicle without many of the essential features developed by women, including heaters, windshield wipers, turn signals, brake lights and GPS.
Inspiring Women in Marketing
Whether they started their career in marketing or are making waves as the head of marketing at a top corporation, there's so many incredible women that we can take inspiration from.
Maggie Chan Jones
Known for breaking ground in marketing, Maggie Chan Jones began her career at Microsoft. As her career progressed, she became the first female Chief Marketing Officer at SAP, leading a global team of 1,300. In 2017, Maggie was named the 15th Most Influential CMO in the world, and she has now moved on to found Tenshey, a company focused on empowering people of all backgrounds to achieve equality in leadership.
Leslie Berland
Now Chief Marketing Officer of Verizon, Leslie Berland was formerly the CMO of Peleton and Twitter. Forbes ranked Berland as the 3rd Most Influential CMO in the world in 2018 and Fast Company ranked her 6th in their 100 Most Creative People in Business for persuading AmEx leadership to prioritise social media platforms.
Karren Brady
Member of the House of Lords; Vice-chairman of West Ham United; Manager Director of Birmingham City FC; and an aide to Alan Sugar on The Apprentice. Business Executive and television personality, Karren Brady has done it all. But did you know she started out as a trainee at Saatchi & Saatchi. Nowadays Karen is one of the most influential, high-profile and respected female business leaders in the UK.
International Women's Day can be a great opportunity for you to recognise, celebrate and reward all of the incredible women that help to make your business successful.