After hitting more than 20 million users towards the end of last year, social network Bluesky is certainly one to watch for 2025. With a mass exodus from X linked to Musk’s political connections, Bluesky has become the preferred alternative for many thanks to its similarities to the original Twitter platform.
So should your brand be on Bluesky? Here we’re going to share with you everything you need to know about the network, its top features and its potential going forward.
Factsheet
Bluesky was founded by former Twitter CEO Jack Dorsey in 2019 as part of Twitter
It became an independent company in 2021
Launched as an invite-only service in February 2023
Opened to public registrations in February 2024
Jack Dorsey left Bluesky Social’s board by May 2024
Reached 20 million users by November 2024
Setting up your profile
Registering with Bluesky is simple. Either download the app to your device or visit https://bsky.app/ to use it on a desktop.
To begin the sign up process tap create account.

You’ll then be asked to provide some details, including your email address and date of birth. Bluesky users must be at least 13 years old and anyone under 18 will have additional security applied to ensure the content they see is safe for minors.

Similar to Twitter, you have to choose your handle for Bluesky and complete the verification process.

Now you’ve completed the registration process, it’s time to set up your profile. Choose a profile picture and tap continue.

Bluesky then allows you to select your interests to ensure your feed shows content you actually want to see. Tap "Let’s go" and get ready to explore the world of Bluesky.

Top features
With many familiar features, Bluesky is similar to Twitter in its structure. Posts are limited to 300 characters, 4 images and videos must be under 60 seconds. Users can also reply to, repost and quote posts.
One of the most interesting elements of Bluesky is the Custom Feeds feature. Here you can choose and create algorithmic feeds, so you have more control over what type of content you see based on your interests. You can add feeds such as “Popular With Friends”, "Gardening" and even "Cat Pics".

Bluesky introduced “anti-toxicity” features in August 2024, meaning the users can hide replies and “detach” quote posts from their original post.
In December 2024, Bluesky introduced a “Trending Topics” feature, similar to X, where users can see the words and phrases that are currently extremely popular. However, Bluesky allows users to disable this feature in settings as well as adding muted words.

As well as a private chat facility, users can search for content and create lists.
Currently Bluesky doesn’t have a formal verification system, which can make it more challenging to identify the accounts you want to follow. There is also no paid or subscription tier available.
Take the time to learn the rules and regulations of Bluesky. Click https://bsky.social/about/support/community-guidelines to read the community guidelines.

Bluesky does boast a lot of similarities to the original Twitter, but the company has promised future improvements and is set to go from strength to strength. You can keep up to date with all of the latest Bluesky developments via their blog: https://bsky.social/about/blog
If you’d like to learn more about how Bluesky can play a part in your social media marketing strategy, contact OCOCO Media to book a complimentary consultation. We can’t wait to hear from you!
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