Your 2025 Mid-Year Social Media Check-In

We’re already well into June, which means we’ve officially hit the halfway mark of 2025! The good news is that there’s still plenty of time to make sure 2025 is a winning year for your business.

Now is the perfect moment to pause, evaluate and adjust your social media strategy. Ask yourself what’s working? What’s not? And more importantly, what needs to change to maximise impact in Q3 and Q4?

Here’s a breakdown of what to stop, continue and start doing to make the next six months your most impactful yet!

🚦 Stop Posting Without Purpose

Not every post is a good post.

Posting content just to stay active not only underperforms, but it actively works against you. It can confuse your overarching brand message, overwhelm your audience and waste your time and resources, leading to poor engagement and missed opportunities. As a rule, if your content doesn’t serve a specific, strategic purpose, it doesn’t belong in your content calendar.

Ask yourself:

• Does this post support a business goal?

• Will it resonate with and add value to my audience?

• Is there a clear takeaway or call to action?

To create meaningful, engaging content, start thinking about your business goals. Whether you prioritise increased engagement, brand visibility, lead generation or community building, let that goal drive your content planning.

When every post is connected to a broader objective, you’ll not only see better results, but your audience will feel more connected too.

🚦 Stop Neglecting Your Analytics

If you’re not regularly reviewing your analytics, you’re missing huge opportunities to optimise your strategy!

Most social media platforms, such as Meta Business Suite (Facebook & Instagram) and LinkedIn, offer built-in insight tools that show you exactly how your content is performing.

Analytics can reveal which posts your audience engages with most, what formats or topics drive real results, when your audience is most active and where your content may be falling short. Therefore, ignoring these features means missing out on valuable opportunities to better understand your audience, refine your messaging and boost engagement.

To stay on top of your performance, schedule some time at least once a month to dig into your data. Track your top-performing posts, identify patterns and adjust your ad budgets accordingly. Use what you learn to guide future content, allocate your ad spend more effectively and deliver content that truly connects.

🚦 Continue Prioritising Human, Value-Driven Content

The most successful brands don’t just sell on social media, they connect with their audience. They speak to their customers on a human level, creating content that educates, entertains or inspires.

This kind of value-driven storytelling is the heart of a winning social media strategy. Whether it’s sharing exclusive behind-the-scenes looks, celebrating team achievements or posting glowing customer testimonials, the key is to keep your content relatable and authentic.

To boost engagement and build trust, continue using your content to establish a vibrant brand personality that people want to be a part of. Remember to stay true to your brand voice and always share content that’s rooted in positivity and authenticity. This approach doesn’t just keep your audience coming back, it creates lasting connections that drive long-term customer loyalty.

🚦 Continue Experimenting with Short-Form Video

Short-form videos like Reels, TikToks, and YouTube Shorts aren’t just a fleeting trend, they’re here to stay. Beyond boosting your reach, they let you showcase your brand’s personality, products and people in more fun, interesting ways.

If your short-form videos are already achieving good results, keep going! This format is quick, engaging and super easy for audiences to digest.

Be creative: experiment with music, add captions for maximum impact, and get involved with trends when they are appropriate for your brand.

Want to level up your video content? Check out the OCOCO Social Media Video Academy; it’s filled with our tip tips for creating content on a range of platforms that’s fun, high-quality and engaging.

🚦 Start Using AI as a Tool, not a shortcut

AI in social media marketing can be a controversial topic. While we don’t recommend relying on it alone to create your content (no one wants sloppy, error-filled posts), using AI as a supportive tool to optimise your ideas can save you time and unlock fresh opportunities to take your marketing to the next level.

Need to create stunning images or videos? AI-powered tools can quickly enhance your visuals, generate captions and even help you design custom graphics from scratch. Beginner-friendly platforms like Canva now come loaded with AI features that make it easy to craft eye-catching social imagery, with no graphic design qualifications required! The result? More productivity and better-looking posts, faster.

AI doesn’t stop at content creation, it’s also super helpful for analytics. Platforms like Meta Business Suite leverage AI to analyse your audience and offer smart recommendations, such as optimal posting times when your followers are most active, or which types of content generate the most engagement. With AI-driven insights, you can fine-tune your strategy to what truly resonates and make every post count.

🚦 Start Thinking Ahead

Book an OCOCO Media Audit for a deep, data-driven dive into your socials and current marketing strategy to uncover exactly where to focus next.

With the OCOCO Media Audit, you will:

• Get clear, comprehensive KPI reports for both paid and organic performance

• See how you stack up with competitor benchmarking

• Ensure your campaigns are fully compliant

• Discover a custom roadmap packed with quick wins, long-term goals, and high-impact opportunities

Whether you're fine-tuning your strategy or planning your next big move, the OCOCO Media Audit gives you the tools to take action, boost ROI and grow with confidence. Book yours today!

Ready to Achieve More with Your Business?

The OCOCO Media team are experts in creating high-impact social media marketing campaigns. Contact us today to book your complimentary consultation and discover how we can help you achieve long-term results.