To film or not to film, that is the question. Video is the fastest growing form of media on social platforms and with the introduction of apps such as TikTok, it’s becoming an increasingly important part of marketing. With that in mind, it’s easy for video to become the main part of your social strategy. But if you’re keen to stand out, maintain engagement and save time, you need to diversify your strategy. Here we’re going to take a look at which posts should be video and when to go down another route.
If your idea checks one or more of the following boxes then it’s probably worth creating some video content:
☐ An explanation or demonstration of a process or product
☐ You have something visual to show your audience, e.g. a new product
☐ Good lighting available
☐ A location available minimal background noise
☐ You don’t need the viewer to read lots of text
☐ Your video can catch the attention of the audience in the first few seconds
☐ Social media trends – make sure this is appropriate for the tone of your business
☐ You don’t need your audience to note down any information
☐ Your call to action (CTA) is clear and simple
As important as it is to know when to produce a video for social, it’s just as important to know when not to. Here's some examples the OCOCO team have spotted that missed the mark:
A new menu – If you’re trying to tell your audience about the exciting new items you now have available on your menu, video can be a difficult method. An image is perfect for this scenario as potential customers will be able to browse the full menu and find the delicious new meal they’re looking for.
Gig date announcement – It can be tempting to hype up your new gigs with a video, but remember fans will notice the date easier on an image. If you’re keen to do a video, make sure to follow this up with an image that is clear and easy to read.
Team announcement – For sports teams, announcing a squad or a line-up can be a regular occurrence and many teams like to build the excitement around this with a video. However including large amounts of information and text in one video can be overwhelming for the audience. A clear and simple post listing the members of your squad will be much easier for your audience to read.
When you’re keen to create video for social media for your business, it’s vital that you have all of the essential information in place. Video can be a daunting and time consuming prospect so make sure it’s the right thing for your business at the right time. Click here to catch up on all of the latest advice from our Social Media Video Academy series.