The Ultimate Hashtag Guide - #EverythingYouNeedToKnow

To mark International Hashtag Day, we're taking a deep dive into the humble hashtag, a simple symbol that can support online discovery, help social media users join the conversation, and start movements that truly change the world. 

Welcome to our essential guide for understanding, using, and mastering hashtags for your brand...

 #️⃣ Hashtags remain a social media hot topic

Simply, they connect companies, campaigns, and communities online. Place a # in front of a word or phrase, and become more discoverable on networks like Instagram, X, Threads and LinkedIn. 

 #️⃣ Spaces and punctuation don't work in hashtags

Instead, run words together and omit any apostrophes. Using capital letters can help keep things legible - and always check your words don't spell anything surprising without those spaces! 

 #️⃣ There are hashtag days for most topics!

Research online and join the conversations most relevant to you and your brand. At OCOCO, we like any social media marketing - or office dog - themed days, and always include those in our content calendar. 

 #️⃣ You can set up your own hashtags to help make your content easier to find

If running a social media series on a set topic, consider using a unique, custom hashtag so your audience can find previous posts easily and quickly with just one click. 

 #️⃣ Each social network has its own take on hashtag best practice

For example, 3-5 hashtags work well on LinkedIn, 1-3 work well on X, Threads only allows one hashtag, and Instagram is rolling out a cap of just five hashtags. 

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